The
Busy Bee Blog
Attracting New Renters in the New Year: Best Practices for Property Managers
As we move into the New Year, property managers have a fresh opportunity to attract new renters for their apartments. The rental market is competitive, and to stand out, property managers must be proactive in presenting a clean, well-maintained, and welcoming living space. One of the most effective ways to draw in potential tenants is to create an environment that feels fresh and appealing - even if the property is mature. Here are several best practices to help apartment property managers attract new residents in the New Year.
1. Start with a Deep Clean of the Apartment
The first step in attracting new renters is ensuring that every unit, as well as common areas, is impeccably clean. Mature properties can still compete if sparkling. Potential tenants will judge the overall appeal of the space based on its cleanliness. A deep cleaning should involve more than just a quick surface tidy-up. Property managers should schedule a thorough cleaning of carpets, walls, baseboards, and windows. Kitchens and bathrooms should be scrubbed and disinfected to ensure there is no lingering grime or odors. Pay attention to often-overlooked areas like light fixtures, vents, and corners, which can accumulate dust and dirt.
2. Focus on Apartment Complex Curb Appeal
First impressions matter, and the exterior of the property is the first thing potential renters will see. Make sure the building’s exterior and the landscaping are pristine. Trim hedges, rake leaves, and power wash sidewalks and entryways. If the building has outdoor common areas, such as patios, balconies, or shared yards, these should be cleaned and organized as well. If there is a property garage, don’t neglect it! A clean, safe, well-lit garage sets the tone for a visit. This shows prospective tenants that the property is well cared for, inside and out.
3. Lean on Your Commercial Cleaning Vendor
Maintaining a clean property is an ongoing task, and property managers should lean on their cleaning service vendors to ensure everything remains spotless. A reliable cleaning company can help with regular cleaning schedules and assist with seasonal or deep cleaning tasks. Vendors can also provide specialized services, like upholstery or carpet cleaning, that go beyond standard janitorial duties. Property managers should communicate regularly with their cleaning company to stay ahead of maintenance needs and create a consistent cleaning routine that will keep the property in top shape for showings.
4. Stage Apartment Units for Showings
Once the space is clean, it’s time to make it look inviting and functional. Staging units can help prospective renters visualize how they can use the space. Simple updates like adding fresh, neutral-colored throw pillows, potted plants, and modern artwork can make a big difference. Property managers should focus on creating a welcoming atmosphere that feels like home. Remember, the more inviting the space looks, the more likely it is to be rented quickly.
5. Invest in Professional Photos of Property and Units
In today’s digital age, most renters begin their search online. High-quality, professional photos of clean and well-staged units will make a strong first impression. Bright, well-lit images of the interior and exterior can help potential residents envision themselves living in the space. Ensure that photos capture the apartment in its best light, showcasing its cleanliness and design. Make sure to include shots of communal areas and amenities to highlight the full experience of living at the property.
6. Offer Move-In Specials and Incentives
Renters are often attracted by special promotions or discounts. Offering move-in specials, like a discounts for the first month or a waiver of fees, can entice prospective residents to move-in faster. Property managers should consider offering such incentives, especially if they are competing with nearby properties.
7. Respond Quickly to Inquiries About a Unit
Finally, responsiveness plays a crucial role in attracting and retaining renters. Potential tenants appreciate quick responses to their inquiries, whether they are about scheduling a showing or asking about property details. Be sure to have a system in place for prompt follow-ups. If possible, provide virtual tours or 3D walkthroughs for those who can’t visit in person.
Conclusion
By ensuring that your property is well-maintained, property managers can create an environment that attracts new renters in the New Year. With these best practices in place, you’ll be able to showcase apartments in the best light, setting the stage for a successful year of leasing.